ETTA GROVE COLLECTIVE STUDY
THE MODERN MUSE NARRATIVE
Etta Grove is a premium footwear line dedicated to the intersection of luxury, inclusivity, and comfort. Designed for the woman who refuses to compromise on style or fit, the brand offers high-fashion silhouettes that transition effortlessly from professional environments to evening galas.
SERVICES
SOCIAL MEDIA MANAGEMENT
PHOTOGRAPHY
SOCIAL STRATEGY & FEED PLANNING
CONTENT FOR PAID ADS
THE CHALLENGE
As a premium footwear line, Etta Grove needed to bridge the gap between functional comfort and high fashion aspiration. The existing content was product focused but lacked the cohesive pull to attract a luxury conscious audience. To justify a high end price point and expand into retail, the brand needed to stop looking like a utility and start looking like a fashion staple.
THE MUSE SOLUTION
Brianna developed a lifestyle forward narrative, repositioning Etta Grove as the footwear of choice for the modern muse.
The Narrative Shift. Stagnant product shots gave way to shoes in motion, at work, at play, and in high end environments.
Creative Leverage. Premium lifestyle and campaign assets aligned the brand's visual output with its price point, giving it the expensive feel luxury market entry demands.
Ad Optimization. High impact vertical video built specifically for paid ads showcased the comfort and quality of the shoes through a polished, editorial lens that converted.
PHOTOGRAPHY & DIRECTION
Brianna led creative direction around the total look. Styling the footwear with high end apparel in sophisticated settings proved Etta Grove belongs in the closets of the world's most stylish women, while micro details, the texture of the leather, the curve of the heel, emphasized the craftsmanship behind the comfort.
SOCIAL STRATEGY & IDENTITY
Through full social media management, Brianna cleaned up the brand's digital identity, building a feed that felt like a luxury lookbook where every scroll reinforced the new high fashion positioning. The streamlined approach gave the founder the creative leverage to approach luxury retailers with total confidence.
SELECTED WORK
THE RESULTS
45% Higher Click-Throughs. High fashion creative replaced stock style imagery and ads immediately performed.
30% Growth in Repeat Revenue. A brand identity customers wanted to stay connected to, proven in the numbers.
Retail Ready. A visual identity elevated to support retail expansion and high level partnerships.
One Cohesive Library. A full content foundation now powering all digital and print marketing.
"Working with HAUS MUSE allowed us to finally see our brand the way we always imagined it. The creative direction didn't just give us pretty pictures—it gave us the leverage to grow our revenue and speak to a higher-level customer." — Alexis, Founder of Etta Grove
45%
INCREASE IN AD CTR
30%
GROWTH IN REPEAT REVENUE
40K
ACCOUNTS REACHED
1.3K
FOLLOWERS