ABSOLUTEJOI BY DR. ANNE CASE STUDY
THE ICONIC SKINCARE EVOLUTION
AbsoluteJOI is a physician-backed skincare line formulated specifically for the needs of women of color. Founded by Dr. Anne, the brand bridges the gap between clinical efficacy and the ritual of self-care. To compete in high-end retail environments like Target, Walgreens, and Macy’s, the brand required a visual identity that felt as premium as its formulations.
SERVICES
PHOTOGRAPHY
CONTENT CREATION
SOCIAL STRATEGY & FEED PLANNING
SOCIAL MEDIA MANAGEMENT
THE CHALLENGE
AbsoluteJOI possessed immense clinical credibility but faced a "visual gap." Their imagery was primarily functional, which didn't fully capture the aspirational "glow" of the brand. Furthermore, 2021 brought significant supply chain delays. The brand needed to pivot from "product-pushing" to lifestyle authority to keep their community engaged and loyal during out-of-stock periods while simultaneously preparing for a massive retail rollout.
THE MUSE SOLUTION
HAUS MUSE led a full-circle production shift to ensure AbsoluteJOI’s visuals matched their high-end value. We moved the brand away from a purely clinical aesthetic and into a Lifestyle & Campaign space.
By implementing The Social Retainer, we provided a consistent flow of refined iPhone content—"social-first" assets that felt raw yet expensive. This allowed AbsoluteJOI to lead with storytelling and educational "micro-details," keeping the hype alive and the feed looking curated rather than cluttered during the transition.
PHOTOGRAPHY & CONTENT CREATION
LIFESTYLE & RETAIL STANDARDS We executed high-impact Lifestyle & Campaign photography designed to meet the rigorous aesthetic standards of major retailers. By focusing on the "ritual" of the brand and capturing the products in premium, sun-drenched environments, we created a visual library that proved the brand’s legitimacy to both loyal customers and retail buyers at Target and Macy’s.
SOCIAL STRATEGY & MANAGEMENT
COMMUNITY-FIRST CURATION Through The Social Suite, we provided a clear blueprint for the brand’s digital presence. We handled the full-circle Social Media Management, ensuring that the "AbsoluteJOI Glow" was reflected in every interaction. By focusing on affirmational content and community management, we built a digital space where customers felt seen and valued, transforming a supply chain hurdle into a period of deep brand strengthening.
SELECTED WORK
THE RESULTS
The shift in creative direction and strategic management allowed AbsoluteJOI to lead with total clarity and confidence.
Retail Success: Successfully elevated the brand identity to support high-profile launches in Target, Macy’s, and Walgreens.
Organic Growth: Built and maintained a loyal following of over 10,000 active buyers.
Community Retention: Sustained peak engagement levels and customer excitement during a 6-month product restock phase.
Iconic Aesthetic: Delivered a cohesive, expensive-looking asset library ready for multi-platform scaling.
"Working with HAUS MUSE has been a pleasure for the last couple of years. They are professional, proactive with content and ideas, and have great communication. I definitely recommend their services." — Dr. Anne, Founder & CEO of AbsoluteJOI
800K
TOTAL VIEWS
10K+
LOYAL BUYERS
(Across Digital & Retail)
300K
ACCOUNTS REACHED
8.2K
FOLLOWERS