ORCHID + ASH CASE STUDY
THE LUXURY WELLNESS PIVOT
ORCHID + ASH is an elevated wellness brand currently transitioning into a high-end skincare house (Launching April 2026). Originally rooted in non-toxic home fragrance and body care, the brand partnered with HAUS MUSE during a critical operational restructure. The goal: fully outsource operations and double revenue through an aggressive, aesthetic-first digital strategy.
SERVICES
SOCIAL MEDIA MANAGEMENT
PHOTOGRAPHY
SOCIAL STRATEGY & FEED PLANNING
CONTENT FOR PAID ADS
THE CHALLENGE
ORCHID + ASH was at a crossroads. To enter the luxury retail space, they needed to move away from "craft-style" home fragrance visuals and adopt a sophisticated, "clean-luxury" aesthetic. During this transition, they completely overhauled their manufacturing and shipping. They needed a creative partner who could keep the brand visible, maintain high-end appeal, and—most importantly—drive enough sales to justify the new operational costs.
THE MUSE SOLUTION
HAUS MUSE stepped in to act as the creative engine for this pivot. We knew that for a wellness brand, the visuals are the value.
The Visual Pivot: We focused on Lifestyle & Campaign assets that positioned the products as "must-have" luxury decor and self-care essentials.
Multi-Platform Strategy: We expanded the brand’s reach by optimizing content for both Pinterest and Instagram, ensuring the aesthetic was cohesive across all touchpoints.
Conversion-Led Content: By implementing The Social Retainer, we produced high-end vertical video and "Social-First" imagery. This content didn't just look pretty—it was specifically engineered for Paid Ads and organic growth, outperforming all previous creative in terms of direct conversion.
CONTENT & CREATIVE DIRECTION
AESTHETIC THAT CONVERTS We led the creative direction with a focus on "Non-Toxic Luxury." By capturing the micro-details of the textures and the "mood" of a high-end wellness space, we provided ORCHID + ASH with a library of assets that felt expensive. This was the turning point for their digital presence, shifting the brand from a home-fragrance company to a wellness authority ready for the skincare market.
SOCIAL STRATEGY & ADS
THE GROWTH ENGINE Through The Social Suite, we revamped their feed to look curated and intentional. We didn't just post; we strategized. By pairing our organic social tactics with targeted paid ads using HAUS MUSE creative, we drove a massive influx of new traffic. The result was a streamlined, high-converting funnel that allowed the founder to step back from daily content creation and focus on the 2026 skincare relaunch.
SELECTED WORK
THE RESULTS
Revenue Milestone: Successfully doubled monthly revenue within just three months of partnership.
Ad Performance: Creative assets outperformed all previous benchmarks, proving that high-end aesthetics drive higher ROI.
Retail Readiness: Positioned the brand’s visual identity to align with luxury wellness retailers ahead of their 2026 skincare launch.
Pinterest Authority: Built a massive organic reach on Pinterest, creating a long-term traffic source for the brand.
"Working with HAUS MUSE has been a game changer. Brianna and her team helped us double our revenue in just a few months. Their strategic approach and creative content gave us the results we were hoping for. Our content is not only aesthetic, it converts." > — Kristina, Founder of ORCHID + ASH
4x
MONTHLY REVENUE
1.2 M
PINTEREST MONTHLY VISITORS
249K
ACCOUNTS REACHED ON INSTAGRAM
6.4K
FOLLOWERS