From eco-conscious personal care to cultural athletic staples, I architect visual identities that move products and define trends.
PHOTO + CONTENT CREATION + SOCIAL SUITE RETAINER
JAYEI ATHLETICS
THE PROBLEM:
A standout cultural product that struggled to scale beyond its existing audience or see the online traction needed for wholesale expansion.
THE STRATEGY:
A full-funnel growth strategy combining founder storytelling, influencer matchmaking, and elevated visuals to position the brand as a premium lifestyle movement.
THE SOLUTION:
A community-driven content system and a high-impact influencer gifting program that bridged the gap between heritage and modern athletics.
THE IMPACT:
300% increase in organic followers
back-to-back sold-out collections (including pre-orders)
+ hitting $5k in monthly sales within the first 90 days
RIF CARE
THE PROBLEM:
A clinical product category that needed a modern, lifestyle-driven edge.
THE STRATEGY:
Treating personal care like a high-fashion wellness movement.
THE SOLUTION:
Disruptive short-form video and a vibrant feed that led the industry conversation.
THE IMPACT:
10k+ organic reach per social-first content-strategy
75% increase in email list sign-ups from social
+ established market leadership in the sustainability niche
Instagram — HAUSMUSE.LA
"THE SHIFT IN OUR DIGITAL PRESENCE WAS IMMEDIATE—WE FINALLY LOOK AS AUTHORITATIVE AND MODERN AS OUR MISSION." — RIF CARE TEAM.
DISRUPT THE STATUS QUO. LET’S POSITION YOUR WELLNESS BRAND AS THE MODERN INDUSTRY LEADER.